Last updated on December 13th, 2023 at 02:47 pm

Identifix, a Solera company, offers a range of products aiding auto shops in business growth and increased profitability.

Identifix, a Solera company, provides a product suite facilitating auto repair shop growth and profitability. Our leading Direct-Hit® auto repair software offers a vast database of over 3 million technician-verified fixes. Enhance your technicians’ diagnostic precision and vehicle repair capabilities. Additionally, benefit from our live Direct-Help experts offering personalized 1-on-1 automotive repair and diagnostic assistance. Identifix solutions are tailored to foster the growth and profitability of auto repair shops.

Auto repair shop management & information

Increase Profits Through Enhanced Shop Management & Auto Repair Insights Identifix, a reliable brand, provides solutions empowering auto repair shops for greater profitability. Direct-Hit® Pro Auto Repair Information serves as a trusted resource for thousands of auto repair shops, where automotive technicians daily depend on one of the most extensive and reliable databases to diagnose issues accurately and expedite vehicle repairs efficiently. Designed to enable quick generation of repair orders, job management, and inventory review, Identifix Shop Manager empowers auto repair shops to operate more efficiently and profitably.

Competitive advantage

Each Identifix solution is crafted to enhance specific aspects of your business, aiding you in:

  1. Time-efficient issue diagnosis
  2. Confident and effective repairs
  3. Cost management and efficiency enhancement
  4. Customer attraction and retention
  5. Skill development and improvement in technical expertise

Featured Solution

Enhanced technology enhances customer experiences.

Elevate your customer satisfaction by enhancing their interactions with your business. Identifix Shop Manager software offers auto repair shops a top-tier management solution designed to optimize customer engagement. Utilizing digital technologies, customers can effortlessly access repair order details and payment options.

About

Identifix, a Solera company, provides a range of products facilitating the growth and profitability of auto repair shops. Our flagship Direct-Hit® auto repair information, encompassing over 3 million technician-confirmed fixes, OEM manuals, wiring diagrams, labor guides, and a comprehensive library of automotive training modules, is a cornerstone for repairs. Additionally, our live Direct-Help experts offer technician-to-technician support for personalized automotive repair and diagnostic assistance.

In the realm of shop management, we offer the industry-leading Identifix Shop Manager platform. Furthermore, in the digital marketing domain, we offer a comprehensive suite of services to assist shops in acquiring new customers and effectively communicating with existing ones.


Amidst the dynamic shifts and difficulties in the automotive industry, being an auto mechanic in this demanding work environment is no easy feat. Repair shop owners and managers grappling with the struggle to find and retain well-trained technicians are acutely aware of the challenge of staying abreast of the latest auto repair trends.

Fortunately, the digital revolution that is reshaping the automotive industry has given rise to solutions for addressing the complexities of repairing today’s automobiles.

This article centers on the current challenges confronting auto mechanics and highlights how direct-access training offers an outstanding approach to tackle these challenges.

Modern repair shop challenges

Failure to effectively tackle challenges arising from trends in the automotive industry can impede auto technicians and repair shops in providing high-quality service to their customers. A compilation of the most notable issues auto techs encounter when working on modern cars encompasses

Complexity

Digital management skills are increasingly essential in addressing a range of auto technologies such as computerized navigation, mobile apps, autonomous parking, and intelligent braking systems in numerous auto repair scenarios. Consequently, mechanics find themselves needing to consistently enhance their training in auto technology and proficiency with automotive diagnostic tools to stay abreast of these advancements.

Utilizing tools like an automotive diagnostic scanner aids technicians in identifying defects in a vehicle and determining the optimal approach for repairs. However, auto techs must continuously stay updated on upgrades and modifications for various components.

Less standardization

Several decades ago, there existed the big three automakers and a few others. Presently, 14 prominent global automobile corporations manage 60 major automotive brands worldwide, not to mention the smaller local automakers. The availability of standardized repair protocols and parts is diminishing owing to the vast inventory of diverse car models. It has become nearly impossible for auto mechanics to rely solely on their individual or collective knowledge base to service numerous car models without external assistance.

Increase government regulations

Federal and local governments heavily promote a cleaner environment by imposing stricter environmental regulations on automakers. Unfortunately, as a result, car repair is more complex and expensive. This problem is particularly true for gas-powered vehicles.

Electrified automobiles


The prevalence of electric vehicles (EVs) is rapidly increasing on roads worldwide, with numerous new EV models entering the auto market annually. Despite their various advantages over traditional gas-powered vehicles, the maintenance and repair of EVs necessitate a novel approach in auto repair management.

The fundamental distinction between gas-powered vehicles and electric cars lies in the drivetrain. EVs operate using power from an electric motor and a battery, in contrast to traditional cars powered by an internal combustion engine (ICE). This disparity requires auto technicians to undergo specialized training and utilize specific equipment when working on EVs.

The introduction of hybrid and plug-in hybrid vehicles adds further complexity to the task, posing challenges for technicians and repair workshops due to the increased intricacies in the drivetrain with additional components.


Solera | Identifix serves over 250,000 automotive technicians and shop owners across the United States, Canada, and Latin America. This is accomplished through our online Identifix Auto Repair Software solutions and the DIRECT-HELP Live Technical Hotline service. If you’re facing a challenging vehicle issue and need quick assistance

Identifix DIRECT-HIT as one of the largest and most reliable databases in the automotive service, maintenance, and repair industry. It continuously updates experience-based information on vehicle issues and their solutions. With over 3 million confirmed fixes and shortcut tests obtained from our live hotline, DIRECT-HIT also includes authentic OEM service and repair information, providing technicians with trustworthy unedited factory data. Our DIRECT-HELP Live Technical Hotline Service boasts OE factory-trained, ASE Master, L1 Carline Specialists ready to assist.

Established in 1987, Identifix is headquartered in Westlake, TX, and is owned by Solera Holdings, Inc.

About Solera

Solera is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Operating through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem. This includes Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers in the digital age by providing a comprehensive solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, embodying the concept of a “one-stop shop.” Solera is committed to helping its customers succeed in the rapidly evolving digital landscape.


Direct-Hit stands out as the most comprehensive software designed for auto diagnostics, repair, and service information in fixed ops.

Equipping your service center with the necessary repair information, Direct-Hit ensures your ability to address late-model and off-brand vehicles with the same speed and accuracy as the new vehicles showcased on your lot.

Key Features:

  1. 3,500,000 Real Fixes: Benefit from millions of fixes spanning thousands of vehicles, all verified by seasoned technicians.
  2. OE Repair Information: Gain access to complete OE Service Manuals provided by every major manufacturer.
  3. Labor Guides: Access comprehensive labor and parts information from OEs, MOTOR, and Chilton, covering over 50 years of vehicle models.
  4. Maintenance Schedules: Retain customer loyalty with Direct-Hit’s factory maintenance schedules. Regardless of the vehicle, effortlessly upsell additional services and schedule follow-up appointments.
  5. A Valuable Addition to Your Toolkit
  6. Identifix proves to be an excellent addition to your toolbox, and its assistance with peculiar issues often surpasses the subscription cost.