Last updated on April 3rd, 2024 at 11:02 am

Rogan’s podcast has been exclusive to Spotify since 2020. The company reported an 80% revenue increase last year compared to 2021

Spotify Technology announced a new multi-year agreement with comedian and podcaster Joe Rogan on Friday, aiming to leverage the popularity of his show to boost its advertising revenue.

The deal with Rogan, estimated to be valued at up to $250 million, includes an upfront minimum guarantee along with a revenue-sharing arrangement tied to advertising sales, as reported by the Wall Street Journal on Friday. While the company refrained from commenting on the specific terms of the agreement, it disputed the estimated value mentioned in the WSJ report in an email response. However, Spotify did not disclose the actual value of the contract.

The Joe Rogan Experience podcast, launched in 2009, has been exclusively available on the music streaming platform since 2020. Spotify promotes it as the most widely listened-to podcast worldwide.

Spotify has announced plans to expand the availability of Joe Rogan’s show to other platforms like Apple, Amazon, and YouTube.

Joe Rogan’s podcast has featured interviews with prominent politicians, businessmen, and celebrities, including film director Quentin Tarantino, singer Miley Cyrus, and Tesla CEO Elon Musk.

Based in Sweden, Spotify is concentrating on increasing ad revenue on its platform through its advertising marketplace for podcast publishers and creators, known as the Spotify Audience Network.

The company stated that since the podcast became exclusive to Spotify, overall podcast consumption on the platform has surged by 232%. Additionally, Spotify reported an 80% increase in revenue last year compared to 2021.

Spotify initially introduced podcasts in 2015 and significantly expanded its presence in the medium starting in 2019 by acquiring the podcast networks Gimlet Media and Anchor FM. The company also secured exclusive deals with reality TV star Kim Kardashian and former US president Barack Obama. However, Spotify has since reduced its ambitions, resulting in the layoff of 200 Gimlet Media employees.